please click the link below for the article:
“CheckPoints is a mobile app that instantly rewards shoppers for checking in to locations and checking out products at any store they are sold. Shoppers collect points while unlocking bonuses and interactive content as they scan featured items – no purchase necessary. Points can be redeemed right on the phone for rewards like gift cards, airline miles, and gadgets.”
“CheckPoints users accrue points which are instantly redeemable for real-world prizes, by checking-in to over a million retail locations across the U.S. and scanning barcodes on advertised products. CheckPoints goes to launch with several product partners, including Belkin®, Energizer®, Seventh Generation® and Tyson Foods®.”
Key Ideas:
The fact that caught my attention is how way far the technology has gotten. This article is just one of the proofs. By this high-tech idea of creating a mobile application for consumers, the buying and selling of products had again evolved, making each and every product info in handy. The Checkpoints LLC’s use of technology has been impactful in encouraging consumers’ product awareness and loyalty.
Impact on business:
Checkpoints App is a brilliant and innovative idea for Belkin®, Energizer®, Seventh Generation® and Tyson Foods® to get more involved in the business world. It “helps shoppers to discover and interact with features product by leveraging GPS and UPC scanning technologies on smartphones.” It, therefore, increases consumers’ satisfaction by knowing the availability of the product and right branch to go. By just basically walking into any store that has their products, shoppers can earn rewards by just checking on them. A lot of people might think it is unusual because they’re benefiting from these products which they did not buy. But if we are to think critically, these companies are “building brand awareness and encouraging loyalty.” It’s actually a win-win situation where shoppers earn reward points without a purchase necessary (e.g. scanning barcodes on featured products, playing bonus mini-games, etc.) and where companies get a free advertising of their products. Now, if shoppers get rewards by earning points and/or receiving gift cards or airline miles, companies in return get rewarded when these shoppers use those rewards to purchase their product (which is what it’s actually intended for). Again, it’s a win-win situation. I agree with all the representatives of the companies have said. In order to fit in and “get involved in this rapidly growing arena”, companies have to be innovative not only in advertising but also in understanding and meeting people’s needs.
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